I remember years ago, when these first came out they, like bar-codes were used in toys for kids. I digital top trumps style set of games where opponents would scan in their favourite cards so the stats could generate a winner. With the spread of camera technology and augmented reality i can see matrix codes of all styles spreading world-wide quite rapidly.
'What is augmented reality?'
Above is an example of the technology already being implemented into iphones and blackberry's world-wide and fully augmented reality is current tech, that just requires a role-out. Personally i think its fantastic. Never again will i get lost, or bored with an application such as this. Although the 'app' shown above only works the housing market, there are apps for finding everything and i would imagine that eventually they'll be like 'rss' feeds brought to a centrally controlled browser where you subscribe the feeds that interest you. Examples would be art gallery's, history, story feeds, restaurants, night clubs.. the possibilities are limited only by our imaginations
I see potential for QR and matrix codes to slot into this world. Maybe as information points, or in advertising. Maybe one day we could have an exhibition of just QR codes, each one leading to a separate website with a whole body of work? Its not quite time for that, maybe in 6-12 months. Not enough people currently own the correct types of phone or software so rather than being cutting edge, you'd just be obscure. Either way, its interesting to see the development in data handling. Were starting to compartment and gateway the data we handle in every day life. The age of the iphone has begun.
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